NetworkPlay the vertical centric ad network which just burst onto the scene recently and which was in the news a few weeks back for signing on Gawker media as one of the publishers has launched a new vertical today. Networkplay has ventured into the news vertical by signing on zeenews.com as the first publisher in this segment.

With the recent terror strikes in mumbai the news readership online definitely went up quite a few notches and suddenly the news segment especially online is a hot one. So this deal couldn’t have come at a better time for networkplay. Zeenews claims to have over 60 Million PageViews and over a 1 Million unique visitors a month! Given these numbers its quite a deal in the ad network space.

Our sources also informed us that come Jan and NetworkPlay would be launching the business vertical and signing on UTVi.com. This is still unconfirmed though.

Given their aggressiveness and unique vertical focussed model it was important to know more about the NetworkPlay guys and hence we interviewed them during our WATBlog Panel in delhi.